It seems nearly inevitable that connected TVs – TVs that can stream audio, video, photos, and other content from the web to the living room – are the wave of the future. New research from Parks Associates not only bears this out, but also shows that consumers are willing to pay a premium for these TVs.
The research found that nearly 2.5 million consumers in the U.S. are already eager for connected TVs. And, what’s more, they’re willing to pay as much as a US$100 premium over non-connected TVs to get the features they want. That willingness to pay a premium price could add as much as a $250 million boost to electronics company bottom lines.
Video-on-demand is the key driver that consumers are seeking according to the research, though I suspect as they move beyond that they’ll want to deliver photos, cartoons, and other information to these connected screens.
On InformationAppliance: Connected TVs Could Drive $250M Increase in Sales | Digital Picture Frames wrote at April 18th, 2009 at 12:24 pm
[...] Today on InformationAppliance.com: Good news for electronics companies in a down economy: consumers are willing to pay up to US$100 more for TVs that can connect to the Internet and stream video, audio, and other content to the living room. For companies that are offering, or plan to offer, TVs with these features, the future must look a little brighter … read more [...]