In yet another example of the growing presence of WiFi in our daily lives, a new ad for the Dodge Ram pickup truck uses the vehicle’s WiFi connectivity as a key selling point.
That the Ram has WiFi isn’t completely new – the Chrysler uconnect in-car computing system has been available for a while – but this is the first time I’ve heard it used as a key feature in a major TV ad campaign (I saw the ad during NFL games earlier this month). That Dodge and its ads agency think that highlighting uconnect WiFi features in the vehicle’s ads will help sell trucks says something about how important WiFi is becoming.
Though I haven’t been able to find the ad online (you wouldn’t think it would be so hard!), keep an eye out for it on TV this month. It’s yet another sign that as WiFi heads into cars, so too will information appliances.
UPDATE: I found the site. Took stumbling across the ad on TV, but I found the site – and it’s pretty cool. Enjoy.
On InformationAppliance: New Dodge Ram Ads Spotlight WiFi | Digital Picture Frames wrote at November 24th, 2008 at 6:26 am
[...] Today on InformationAppliance.com: A new ad for the Dodge Ram pickup truck highlights the vehicle’s Chrysler uconnect WiFi hotspot functionality. Putting this front and center in a TV campaign for a truck indicates the centrality that network connectivity is taking in our lives … read more [...]